What do you do now that you can't attend facials, treatments and stuck at home?
We get this question every single day, by thousands of our clients worldwide.
We own 6 Spas of our own, most of them with 10 treatment rooms just like the one here, and most times of year, we have clients packed back to back all day. Then one day a couple of weeks ago it all came to a grinding halt. Our local government officials called for a complete lockdown of all non-essential businesses and treating acne, wrinkles, fine lines, and other common concerns doesn't qualify for "essential." *go figure.
So we like thousands of other service businesses just like us, canceled all our upcoming appointments, apologized to our regulars, and continue to field calls daily about what do customers do now.
On the one hand, if you are the client, you have spent a ton of money trying to finally get rid of those wrinkles, fine lines, scars, hyperpigmentation, and now after 4 or 5 sessions, you are taking an extended break for who knows how long?! Is it all going to be for nothing?
So before we jump to the solutions, let's first go over the importance of maintaining skin in general. I've been in self-isolation, or a mix of mandated/voluntary social distancing for 3 weeks now. The first thing to go was makeup (I think I didn't make it through a day before I basically ditched it all), then came lenses, not long after that my hair became the next victim.
At first, I'd still try and throw something together on Zoom calls, but after a few days, most of us stopped using our cameras, or we all just stopped giving a %&# what we looked like.
Now there are two things that I've kept, and based on a consensus of friends online, I'm clearly not the only one.
Basic Routine: I make my bed, brush my teeth, get dressed in 'something', try and shower, and don't stay in bed all day. This is important for emotional health. It would be super easy to just have meetings from my laptop in bed, but it would depress me after a couple days. So Keep Some Routine.
Skin Care Routine: It's odd, but this is a big one, and there is a couple reasons for this. I'm getting there... don't worry. :)
'If I'm going to cocoon, I better come out a butterfly': People are turning to skincare as they stay inside and self-isolate due to the coronavirus outbreak
- Business Insider
Clearly I'm not alone at all. Women (and some men) are taking the time stuck home to create an almost ritualistic skincare routine. There are so many reasons why, but from my short survey here are some of the best reasons.
"Eventually this is going to an end, and while I can always get a hair cut then, shower, and put some makeup on, I can't fix my skin so quickly." - Sarah
"It's literally keeping me sane. I take about an hour a day to give myself a lavish spa treatment, and getting super creative with mud-masks, LED devices, facials, and different sheet masks." - Cindy
"It's something from before all this happened that I can hold onto, makes things feel a little more normal" - Jackie W.
"I never have time to fix my skin, now all i've got is time, so If I don't do it now, I'll hate myself forever!" -Kerrie
On the last day, we caught up with Wyranni in our London spa, and asked her for some recommendations of ways our clients, could continue their treatments at home, and tide them over until they could continue their IPL, RF, Hifu, or other treatments. You can watch that here.
But in a nutshell, Ultra LED Devices are a key component to really maximizing this time, and for both skin-care reasons, but also things like depression.
Take for example the Clearerist Blue Light Therapy Device, which releases 470 nanometers of ultra-blue light onto your skin the instant in touches it. A recent study at the University of Utah by their head of the Department of Psychiatry found that blue light exposure at more than 300 nanometers could drastically improve depression, as it mimics the sun's natural lights but without the harmful rays that cause cancer.